The Initial DEX Offering (IDO) model has been one of the most popular and accessible ways to launch tokens in the DeFi space — and now, it’s finally possible on Bitcoin thanks to ordiswap.
With the rapid rise of Ordinals and BRC-20 tokens, creators now have the tools to deploy and fundraise for native Bitcoin tokens without smart contracts, without VC, and without centralized platforms. The ordiswap launchpad makes this process accessible for anyone.
In this guide, we’ll walk through how to structure and execute a successful BRC-20 IDO on ordiswap, including tips, strategies, and essential steps to maximize exposure and participation.
???? Why Run an IDO on ordiswap?
While Ethereum has dozens of polished launchpads, the Bitcoin ecosystem is just getting started. That means less competition, more attention, and first-mover advantage for creators using ordiswap defi.
Here’s what makes ordiswap ideal for a Bitcoin-based IDO:
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✅ No-code token deployment via inscriptions
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✅ Access to thousands of active BRC-20 traders
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✅ Seamless wallet integrations with Xverse, Unisat, Hiro
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✅ Integrated listing on the ordiswap dapp post-launch
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✅ A fully on-chain, transparent launch process on Bitcoin Layer 1
If you’re not familiar with IDOs and how they differ from ICOs or IEOs, we recommend CoinMarketCap’s overview of token launch models for context.
????️ Preparation Phase: Before You Launch
Launching a token isn’t just about deploying code — it’s about creating value, community, and trust. Here are the must-do steps before even touching ordiswap launchpad:
1. Define Your Token Utility
Ask yourself:
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Is it a meme coin?
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A community governance token?
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A tool for staking or rewards?
Clarity of purpose helps attract aligned users.
2. Prepare the Tokenomics
Key questions:
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What’s the total supply?
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How much will be sold during the IDO?
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Is there a team or treasury allocation?
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Will there be vesting?
Keep tokenomics simple and fair — transparency is key in Bitcoin-based ecosystems.
3. Build Community Early
Use:
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Twitter/X
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Telegram
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Discord
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Leverage platforms like Zealy.io for engagement quests
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Consider whitelisting early users for pre-sale access
A community-driven token always performs better than a stealth launch.
For tokenomics inspiration, check out Messari’s copyright Theses and how top projects structure supply.
???? Launching the IDO on ordiswap
Once your foundation is ready, it’s time to launch on ordiswap. Here's how:
Step 1: Connect Your Wallet
We recommend Xverse or Unisat. Fund your wallet with BTC for inscription and minting fees.
Step 2: Deploy Your Token
Use the "Create Token" tool on the ordiswap launchpad:
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Set ticker (e.g., $MOON)
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Define supply (e.g., 1,000,000 tokens)
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Set mint limit per wallet
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Deploy via inscription (wait for Bitcoin block confirmation)
Step 3: Structure the IDO
Options include:
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Public mint phase (anyone can mint during a time window)
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Whitelist mint (only approved wallets can mint)
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Tiered access (early contributors get priority)
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Fixed-price per token, usually 1 satoshi per unit or custom pricing
You can configure all of this within the ordiswap dapp.
???? Post-Launch: Marketing & Community Building
Launching the token is just the beginning. Here’s how to amplify results:
???? List on ordiswap dapp
Make your token tradable immediately post-mint, which adds liquidity and visibility.
???? Apply to BRC-20 Trackers
Submit to:
This ensures your token is discoverable by traders and indexers.
???? Publish a Token Launch Announcement
Use:
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Medium
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Twitter threads
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Cross-post to Telegram, Discord, and Reddit
Bonus tip: Ask relevant influencers or Ordinals content creators to review your token.
???? Security Tips for IDO Creators
Running an IDO comes with responsibilities. Here's how to protect yourself and your community:
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Never store large supplies in hot wallets
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Use Ledger or multisig for treasury control
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Always triple-check the token deployment JSON before inscription
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Warn users about phishing clones of ordiswap — scammers are everywhere
Learn more about secure DeFi practices from Chainalysis’ copyright Crime Report and copyright’s best practices.
???? Examples of IDO Success Stories on ordiswap
Several projects have successfully launched on ordiswap and gained traction through IDOs, including:
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$OXBT – Built entirely on hype and community.
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$RUNE – Gamified mint mechanics + whitelist participation.
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$MOON – Simple supply + clear meme narrative.
These examples show that simplicity and momentum beat complex tech in early-stage Bitcoin DeFi.
For more case studies, follow Cointelegraph's Ordinals hub and The Block for real-time coverage.
???? What Comes After the IDO?
Post-launch, use the momentum to:
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Roll out staking or farming (coming soon to ordiswap defi)
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Introduce utility (NFT integration, voting, etc.)
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Expand to other platforms and Layer 2s
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Airdrop tokens to holders for engagement
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Build DAO structures using inscription-based voting
Remember: token success comes from continued delivery, not just the launch itself.
✅ Final Thoughts
Launching a BRC-20 token is now easier than ever — but doing it right requires the right platform, clear strategy, and a strong connection with your community.
ordiswap gives you the tools to launch like a pro — with no smart contracts, no centralized bottlenecks, and full on-chain transparency on Bitcoin.
If you're serious about building in the future of Bitcoin DeFi, your launch should start here.
???? Use the ordiswap launchpad, reach real users, and make your vision real — all directly on Bitcoin.
Ready to build? Let’s launch. ????